Brand Consulting
Fractional CEO and General Manager for Consumer Businesses at Launch, Scale, and Reset
We step into consumer businesses at the moments that decide them.
Launch. Scale. Reset.
With an operator's hands on the P&L.
Led by Alexandra Galindez, with 25 years across consumer brands including Red Bull, Vitaminwater, Burger King, Meta, and Hain Celestial, and three CEO roles. TBC brings that experience into your business through focused advisory and ongoing operating leadership.
About usWhat's keeping your business from what's next?
“We have a great concept. Now we need to build a business around it.”
From product strategy and unit economics to product production, positioning, and distribution, we turn an ambitious idea into a commercially viable business.
“Demand is growing. Our operating model needs to catch up.”
We align pricing, margins, channels, teams, and execution to make growth more profitable and sustainable.
“The business needs a reset. We need to know what to fix first.”
We identify the commercial and operational priorities, establish a clear plan, and lead the changes that restore momentum.
The people. The partnership.
Founders. Boards and Investors. Manufacturers.
General management experience across product, operations, finance, sales, and marketing, spanning retail, DTC and Amazon.
Advisory
Clarity on a decision or challenge.
Pressure test a plan, work through a question, or identify priorities.
You getRecommendations and clear next steps.
Billed hourly.
Project
A defined piece of work, delivered.
A financial model, fundraising deck, unit economics analysis, or production plan.
You getA completed deliverable with a clear scope and deadline.
An agreed project fee.
Fractional Leadership
Ongoing responsibility inside the business.
A fractional General Manager or Chief Strategy Officer working with your team.
You getLeadership, continuity, and accountability for agreed responsibilities.
An ongoing engagement with a defined time commitment.
Let's talk.