Operator-Led Strategy for Businesses at Inflection Points

Hands-on executive leadership for businesses and investors navigating growth, scale, and turnaround.

Operator First.

Alexandra Galindez is a General Manager and CEO-level operator with 20+ years of experience building, scaling, and transforming businesses from high-growth ventures to enterprise platforms.

She's consistently built the revenue engine, growth infrastructure, and commercial model that businesses need to scale. She's taken a brand from -4% gross margin to 30%, driven a growth story that contributed to a $4.1 billion acquisition, and repeatedly turned challenger brands into category leaders.

Her specialty is challenger brands, category creators, and the businesses where the market needs convincing, customers need a reason to switch, or the commercial model has to be built for scale.

Alexandra Galindez, Founder of The Brand Consulting – operator-led strategy and fractional executive leader
ROAR beverages product lineup
E-commerce fulfillment center with cardboard boxes on conveyor belt – supply chain and operations scaling

Built. Scaled. Transformed.

20+ Years of Operating Leadership Across Category-Defining Consumer Businesses

E.U.B. Chief Executive Officer

Category Creation and Omnichannel Go-to-Market

ROAR ORGANIC Chief Executive Officer

Full Business Turnaround and Growth Acceleration

RUNA Chief Executive Officer

Supply Chain Restructuring and Brand Reinvention

HAIN CELESTIAL General Manager

Brand Revitalization and Omnichannel Transformation

META (FACEBOOK) Client Partner

Enterprise Digital Transformation for Wendy’s, Subway, Dunkin’ Donuts & Papa John’s

BURGER KING Marketing Director

National Commercialization and Franchise Activation

VITAMINWATER Marketing Manager

Regional Growth and National Expansion

RED BULL Field Marketing Manager

Regional Market Launch and Category Building

How We Work

Two ways to engage, depending on what your business needs right now.

Interim & Fractional Executive Leadership

We step into CEO, General Manager, and Chief Strategy Officer roles during periods of transition, growth, or turnaround.

Full P&L stewardship. Board and investor engagement. Cross-functional team leadership. Stakeholder alignment across complex operating environments.

We're in the seat, not on the sideline.

Growth & Commercial Strategy

Targeted strategic engagements across the commercial operating model:

  • Go-to-Market Strategy & Execution
  • Commercial Repositioning
  • Innovation to Commercialization
  • Omnichannel Expansion Strategy
  • Pricing & Promotion Architecture
  • Investor Narrative & Fundraising Preparation

Who We Work With

We partner with businesses and investors at critical operating inflection points.

Founders and CEOs icon – fractional executive leadership for scaling businesses

Founders & CEOs

You’ve built something worth scaling. You need embedded operating leadership from someone who has been in the seat, not another advisor with a playbook.

Venture capital icon – operating infrastructure and portfolio company leadership

Venture Capital

Your portfolio company needs operating infrastructure and commercial discipline. We provide the executive leadership to protect and accelerate your investment.

Enterprise brands icon – operator-level leadership for brand growth and commercial restructuring

Enterprise Brands

You need operator-level leadership for a brand or division whether it's a new growth initiative, repositioning, commercial restructuring or turnaround.

What Makes Us Different

We've held the CEO and GM titles. We've owned the P&L. We've built teams, driven commercial growth, and navigated turnarounds from the inside. This isn't theory, it's lived experience.

We’ve Operated, Not Just Advised.

From high-growth ventures to enterprise platforms across consumer, commercial, and services businesses, we understand the operating dynamics, channel complexity, and commercial rigor that growth demands.

We Know What Growth Takes.

Embedded, hands-on engagement. We're in the building, on the calls, in the field, providing the strategic support and leadership infrastructure your business needs to execute.

We Go Where the Work Is.