Operator-Led Strategy for Businesses at Inflection Points
Hands-on executive leadership for investors and founders navigating growth, scale, and turnaround.
Operator First.
Alexandra Galindez is a General Manager and CEO-level operator with 20+ years of experience building, scaling, and transforming businesses, from pre-revenue startups to enterprise platforms.
She's consistently built the revenue engine, distribution footprint, and commercial infrastructure that businesses need to scale, often from zero. She's taken a brand from -4% gross margin to 30%, driven a growth story that contributed to a $4.1 billion acquisition, and repeatedly turned early-stage brands into category leaders.
Her specialty is challenger brands and category creators, the businesses where retailers need convincing, distributors need proof, and the entire go-to-market has to be built from scratch.
Built. Scaled. Transformed.
20+ Years of Operating Leadership Across Category-Defining Consumer Businesses
E.U.B. Chief Executive Officer
Category Creation - Concept to Market Across Retail, DTC, & Amazon
ROAR Chief Executive Officer
Full Business Turnaround & Growth Acceleration
RUNA Chief Executive Officer
Supply Chain Restructuring & Brand Reinvigoration
HAIN CELESTIAL General Manager
Brand Revitalization & Omni-Channel Transformation
META (FACEBOOK) Client Partner
Enterprise Digital Transformation for Wendy’s, Subway, Dunkin’ Donuts & Papa John’s
BURGER KING Marketing Director
National Commercialization & Franchise Activation
VITAMINWATER Marketing Manager
Regional Growth & National Expansion
RED BULL Field Marketing Manager
Regional Market Launch & Category Building
How We Work
Two ways to engage, depending on what your business needs right now.
Interim & Fractional Executive Leadership
We step into CEO, General Manager, and Chief Strategy Officer roles during periods of transition, growth, or turnaround.
Full P&L stewardship. Board and investor engagement. Cross-functional team leadership. Stakeholder alignment across complex operating environments.
We're in the seat, not on the sideline.
Growth & Commercial Strategy
Targeted strategic engagements across the commercial operating model:
- Go-to-Market Strategy & Execution
- Commercial Repositioning
- Innovation to Commercialization
- Channel& Distribution Strategy
- Pricing & Promotion Architecture
- Investor Narrative & Fundraising Preparation
- Retail Expansion & DTC Strategy
Who We Work With
We partner with businesses and investors at critical operating inflection points.
Founders & CEOs
You’ve built something worth scaling. You need embedded operating leadership from someone who has been in the seat, not another advisor with a playbook.
Venture Capital
Your portfolio company needs operating infrastructure and commercial discipline. We provide the executive leadership to protect and accelerate your investment.
Enterprise Brands
You need operator-level leadership for a brand or division whether it's a new growth initiative, repositioning, commercial restructuring or turnaround.
What Makes Us Different
We've held the CEO and GM titles. We've owned the P&L. We've built teams, secured distribution, and navigated turnarounds from the inside. This isn't theory, it's lived experience.
We’ve Operated, Not Just Advised.
From pre-revenue startups to enterprise platforms across consumer, commercial, and services businesses, we understand the operating dynamics, channel complexity, and commercial rigor that growth demands.
We Know What Growth Takes.
Embedded, hands-on engagement. We're in the building, on the calls, in the field, providing the strategic support and leadership infrastructure your business needs to execute.
